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  1. 9 Tips for High-Impact Presentations Across Cultures
  2. Communication Skills, Cross-cultural Presentations, International Audiences
  3. Customer Service

The rest of the time, the President focused on the audience: their reverend and the other community members they lost, their church and their faith, their local leaders, and their state. When you write a speech, how can you focus on the audience instead of yourself? Bring in everybody, not just those present. Use quotes and stories your audience can relate to. The President opened his eulogy by quoting the Bible, which was appropriate for both the audience and the context of the speech.

Inspire your international audience in a four minutes presentation

His subsequent statements and vivid stories spoke directly to the beliefs, the history, the experiences, and the faith of his audience. When you give a presentation, what quotes and stories can you use to re-enforce beliefs, experiences, or authority figures your audience respects, and how can you build momentum leading to those statements, making sure you pause and let them sink in?

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9 Tips for High-Impact Presentations Across Cultures

Repeat themes which are powerful to your audience. Take key words from that theme and pepper them into your speech. Provide a call to action. Although the President did not give specifics, he gave a number of causes to which the audience could connect. Standing, walking or moving about with appropriate hand gesture or facial expression is far preferable to sitting down or standing still with head down and reading from a paper.

Use audio-visual aids or props for enhancement if appropriate and necessary. Note which lecturers are particularly interesting - attend class and watch what they do. Watch some TED Talks online. They tend to be high-quality presentations and provide some great examples. Speaking to an audience requires a pace slower than normal conversation.

Communication Skills, Cross-cultural Presentations, International Audiences

Nervous speakers tend to speed up, so avoid this. Try varying your pace to create different effects. Try: slow measured speech for a point which is serious or needs emphasising speeding up a little to lend excitement or urgency. Aim for a comfortable, medium pitch. High-pitched voices can sound harsh, and a high pitch is often due to shallow breathing and nervousness.

Deep, steady breathing and a deliberate attempt to lower the pitch will help reduce nerves. Variations in pitch can be effective.


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For example, pitch could be raised to add emphasis to a question. However, use with care; too frequent use of high pitch can irritate an audience. Tone is the vocal quality which expresses feeling.


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  7. It can lend warmth and sincerity to your voice or reveal how strongly you feel about a topic. This can evoke a similar response from the audience. In academic presentations, a harshly critical or judgemental tone should be avoided. Your voice should be loud enough for the listeners in the back rows to hear comfortably.

    You can also vary volume to make your talk more lively, but avoid shouting. Inexperienced speakers are often afraid to pause; they see pausing as a failure in fluency, but experienced speakers use pauses to good effect. Pausing can focus attention on what has been said or what is about to be said, can also allow the audience to digest information, or can be used to prepare them for a change in ideas.

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    The Nucleus: Student Hub. Counselling Harassment. Accommodation Health services Sport and gym. Student Support Academic Skills More resources Oral presentations Print to PDF. Practice, practice, practice Rehearsal is essential to speaking well. Be yourself Even in a formal speech, allow your personality to come through.

    Use verbal signposting Giving an indication of what will be coming later in your talk is an effective way of maintaining audience interest. Use examples, illustrations and humour Use examples or verbal illustrations to create interest. Ask questions and invite participation Asking questions of your audience throughout your talk helps hold their attention and interest. Be aware of eye contact and body language Make eye contact with the audience to help establish a connection.

    Be aware of technique Pace Speaking to an audience requires a pace slower than normal conversation. Try: slow measured speech for a point which is serious or needs emphasising speeding up a little to lend excitement or urgency Pitch Aim for a comfortable, medium pitch.

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    Tone Tone is the vocal quality which expresses feeling. Volume Your voice should be loud enough for the listeners in the back rows to hear comfortably. Pausing Inexperienced speakers are often afraid to pause; they see pausing as a failure in fluency, but experienced speakers use pauses to good effect.